The brand “Naturralle” is completely driven by market research and has always
adapted to address the requirements and concerns of the Indian households
through innovation. The introduction of Naturralle
Health Rice Bran Health is a step towards fortifying the offerings under
Brand Naturralle.
The Naturralle Health Rice Bran oil
is physically refined to ensure the goodness of rice bran is retained. The Rice bran oil contains high amount of Oryzanol
which improves the HDL/LDL ratio making it one of the most heart friendly oil.Rice
bran oil is known as healthy oil, as it has the right balance of saturated,
monounsaturated and polyunsaturated fats as recommended by the American Heart
Association & the World Health Organization. Some of the health benefits of
rice bran oil include its ability to lower cholesterol, boost the immune
system, help prevent cancer, improve skin health, aid in weight loss, relieve
menopausal symptoms, protect your heart, increase cognitive strength and lower
allergic reactions. It's the recommended choice for improving serum cholesterol
levels and preventing cardiovascular diseases as well. Besides being the
healthier oil, Naturralle Health Rice Bran Oilmakes the food healthier, lighter
with enhanced flavors and palatability.
Speaking
at the launch of the new product Mr. Anjani Kumar Gupta, Director SARL said, “The journey
of brand Naturrallehas been amazing.
It is our constant endeavor to introduce products that are good, convenient and
healthier for our customers. According to studies, Indians are more prone to
heart ailments. Product like Rice Bran oil with its high oryzanol contentimproves
the HDL/LDL ratio,making it one of the most heart friendly oil. Naturralle Health Rice Bran Oil is
aimed at the health conscious customer base – not only consumers with medical
conditions, but also the health conscious segment which believes in eating
right to prevent ailments.”
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